Open to work
I turn ideas into designs that actually ship.
Work experience
Freelance Product Designer
(Aug 2025 - Present)
Working directly with founders on brand identity, packaging, and product design. Currently engaged with PawarAgro. An ongoing engagement covering logo, visual system, packaging across 25+ SKUs, brand guidelines, and UX flows for the storefront (product pages, pricing, and guest checkout journey).
Infimatrix Technologies Pvt Ltd
UI/UX Designer (2023 - 2025)
Worked across fintech, healthcare, SaaS, and brand for Indian and international clients. Projects include a B2B fintech platform managing ₹1,500 Cr+ AUM, a fractional rental app for a Canadian client, a SaaS society management app, and brand identity for a Jaipur F&B brand.
makeO | toothsi
UI/UX Designer (2021 - 2022)
Designed the Admin Portal and Planner Dashboard that replaced a Google Forms-based workflow. Did the research and redesign that introduced a structured production system and visual tooth chart, removing the largest source of wrong-tooth procedure errors.
What I do
UX Research
Talking to users and finding the gap between what people say and what they actually do.
Visual & UI Design
Typography, color, and visual hierarchy that makes dense interfaces feel calm.
Product Design
End-to-end design covering IA, flows, interaction, and final UI. Designing for the decision, not the screen.
Design Systems
Component libraries and design tokens that let new screens come together fast without breaking.
Cross-platform Design
Mobile, desktop, and web designed in parallel so the product feels native everywhere.
AI-Augmented Workflow
AI in the loop for research synthesis, personas, design review, and brand writing.
Tools I work with
Figma
Primary tool for design, prototyping, and handoff.
Illustrator
Brand identity, logo design, and packaging work.
Notion
Documentation, brand guidelines, and project tracking.
Slack
Async collaboration with cross-functional teams.
Claude
AI for research synthesis, brand writing, and design review.
Jira
Product development, requirements, engineering collaboration
My blog
I'm Ashish
Product Designer with 5 years of experience designing digital products across consumer, healthcare, fintech and SaaS. I turn complex problems into clear, intuitive experiences, working end-to-end from research and flows to interaction design, visual systems and shipped products. Based in India and experienced collaborating with distributed teams.
